SEO Knowledge

Alexa is a company owned by Amazon which is famous for its public service of row of the traffic via its Web site of alexa.com. The guides of promotion of Web site often make a deal about the way of improving your row of Alexa because a higher position is often associated for the high benefits. As new a webmaster, you must include/understand some same important aspects about the service of Alexa. This article will explain what the data gathered by Alexa means and describe why you should worry or not.

There are three numbers that the reports/ratios of Alexa, range, page looks at and rank of combination. The range refers to the percentage of all the users of Web who visited your site. Alexa brings back this number as a range per million of users. For example if Alexa brings back a range of one, it means that on average on million Web surfers one visits your site. The page looks at analysis simply the average figure of the pages which a surfer examines when with your Web site. These sites with much of contents and visitors concerned tend to produce of a greater number of sights per page. The total rank of Alexa is a combination of the range and the sights of page numbers such as largest both are more the rank and site will be lower; for Alexa, a smaller row indicates a more important Web site. Alexa brings back these numbers for each day, one week and averages three months and the total change over one three months period. This how Alexa collects its data?

Daily, Alexa collects statistics about the number of visitors and sights of page for each Web site on the Internet. In fact, it does not have data for all the sites. You see, data acquisition occurs via the Web surfers who downloaded and installed the tool bar holder of Alexa for their navigator of Internet Explorer. When one of these users visits and explores a site, the bar tool holder sends this information to the waiters of Alexa. What this means for webmasters is that only these sites visited by the users who decided to install the bar tool holder will have really data gathered for them. Moreover, since only one rather small subset of the entire possible Web surfers uses really the bar tool holder, the row is a statistical average which is not necessarily a true indication of quality and number of readers of a site. In fact, the number is really vague for sites with a restricted number visitors and Alexa admits that applies to these sites not in the 100.000 principal ones. 

To make subjects worse, the bar tool holder is only available for Internet Explorer. Naturally, the IE is the navigator employed in the majority of Net surfers with the appearance of data which it is employed approximately of 83% of them (onestat.com). It is not a problem unless your assistance is to be in the other 17% surfers, C. – with-D., those which prefer to employ Firefox, safari, an opera or a different alternative navigator. For example, slashdot.org is a site for news and technology which is known to be very anti-Microsoft; the currency of Slashdot is news for bundles. Stuff that prone. It is counted that the majority of its users would employ any navigator other than the IE and one makes some recently announced it that one approximately 65% of the readers of Slashdot employs a navigator other than the IE. In date of this writing (on July 12, 2006), the row of Slashdot was 176 with a range of 5450 per million surfers. Slashdot known for something is called the effect Slashdot which is when a history on the plane page binds to a site; it receives as well visitors as the waiters cannot often handle the sudden increase in the traffic. In other words, I would count that the rank of Alexa is really an underestimate true row of Slashdot.

From a point of view of statistics, the row of Alexa cannot be regarded as impartial statistical measurement. The group of the people employed by Alexa to gather data is not a unit by chance selected but rather it is eccentric towards users of Microsoft Windows and Internet Explorer as well as those which are laid out to install the bar tool holder and to subject to information of Alexa on their behavior of speed reading. If your help is similar to Slashdot then you do not wait precise results. 

Thus, if you want really exactitude in terms of number of your site of users and of the views of page then are easier using the software of analytics to you, for example Google Analytics, rather than Alexa. However, the row of much of advertisers of Alexa of uses as neutral evaluation of third of popularity of a site; they consult Alexa in order to determine how much ad space is worth on your site. This is why much of webmasters show their row of Alexa on the plane page. If you precisely prove to be on the higher end of the row of Alexa then you should be able to draw benefit from it; if you are not then you should not probably lose too much sleep above him. Concentrate on adding the fresh contents to your site; in this way you will be able to lead more traffic to your site via the principal engines of research and to also continue your visitors the return.

Directory submission is the process of submitting your website to the directories. There are thousands of directories on the internet but you only have to submit to directories with pagerank.

If you do some research, you will find that most of the directories have no page rank. However, there are still hundreds of directories that have pagerank. If you submit your site to directories that have no pagerank, it won’t help you to rank in the search engine. You may see a little bit of increase in your ranking. If you submit to too many directories that have no pagerank, you may also get noticed by the search engine. The search engine knows that getting listed in directories without pagerank is easy so it does not assign a lot of points for the backlinks.  You should submit to directories that have a pagerank 1 and above.

There are many directory sites that publish a list of directories for you to submit your website. They also show the pagerank for each directory in the list. In this way, you will know about the pagerank of the directories and decide which one you want to submit to.

Some directory sites also list the Alexa ranking of the directories. The Alexa ranking of the directories can also affect the quality of your backlink. If the directory has high Alexa ranking, getting a backlink from the site will boost your ranking in the search engine. It can be troublesome to check the directories in the list. Many directories in the list are invalid. Some of the domains of the directories have expired. Some directories are shut down and used as parked domain.

Some directories require you to register for an account before they allow you to submit the website. In addition, you have to manually type in the information in the fields in the submission page. You may take up to 30 minutes to fill in a form. In addition, it is tiring to sit in front of the computer to submit to the directories. It can cause you to have back ache and neck pain. Some people will work into late at night to submit to the directories.

If you don’t want this hassle, you can hire a SEO Company. You will be able to save a lot of time if you outsource it to the SEO Company. The SEO Company will submit your websites to the SEO friendly directories so that your site will rank properly in the search engine. The SEO Company know which directories are optimized for the search engine. By letting the SEO Company handle the directory submission job, you will see improvement in your search engine ranking. Before hiring a SEO Company, make sure you ask them how long have they been offering directory submission service. If you are satisfied with the SEO Company, you can go ahead and sign up with them. If you have a lot of directories to submit, the SEO Company may offer a bulk discount rate.